SAUNA ROOM
SAUNA ROOM is a branding project that reinterprets Korean public bath culture and JJIMJIMBANG as a refined, high-end spatial experience. Rooted in wood textures and East Asian sensibilities, the project focuses on atmosphere and rhythm rather than decoration.
The logo is designed to suggest a bath when set horizontally, and a doorway when rotated vertically—visually expanding the idea of a “room.” Through restrained typography and subtly misaligned illustrations, SAUNA ROOM captures a sense of imperfect restand relaxed recovery, embracing comfort that feels natural rather than polished.
Type: Independent Branding Project
Scope: Brand Identity, Logotype, Signage System,
Menu Design, Posters, Spatial Graphics